LONKERO
BRAND CREATION & IDENTITY • PACKAGING • STARTUP
Beer and cider have reigned for waaaay too long at the top of the “served in pints” dynasty.
Enter Lonkero: a fabulously refreshing gin-and-grapefruit-based alternative to those boring old incumbents.
First created by the Finnish government to give 1952’s Olympic visitors something to do in their downtime, Lonkero became an icon in its home country, where it’s still enjoyed on the regular by all.
Founders Paige and Joe saw the opportunity to share this delicious drink with the UK and tasked us with creating a brazen identity that would make a big splash, particularly on the festival / outdoor event circuit.
Check it out and grab a dozen at lonkero.co.uk
THE BRAND WORLD
THE CAN
Cheeky enough to get noticed with just the right amount of signature pink grapefruity-ness.
THE VIBE
Designed to attract our tribe of easy-going and adventurous Outsiders.
CREDS
Role: Brand creative & copy lead
Crew: Rob Miller (Strategy) Katy Hughes, Katie Reeder (Design)
Sarah Earley (Accounts) Perry Haydn Taylor (ECD)