BAMBINO MIO

BRANDING • PRODUCT + PACKAGING • COMMS

A complete brand refresh for the UK’s leading reusable nappy brand.

After 30 years in the business, Bambino Mio were ready to change things up. Their brief: put their products and expertise at the heart of modern parent’s conversations and educate people on why disposables really SUCK.

Our response: A fun, energetic and empowering identity that centres the thing parents care most about in the entire world—their kids’ future.

CREDS

Role: Brand Creative + Writer

Crew: Rob Miller, Lauren Clarke (Strategy) Alice Douglas-Deane (Design Director)
Bella Loughlin (Design) Chloe Templeman (ECD)