Google Assistant

GO TIME

FILM • DIGITAL CAMPAIGN

Using playful product demos to showcase the many ways Google Assistant can help you out in the moments when you really can't stop to fiddle with your phone.

Originally briefed in as a few banners, this new campaign was pitched to appeal directly to Android users whose devices have Google Assistant built in and ready to go.

CREDS

Role: Creative concept + Copy

Crew: Lisa Berenson (Creative Lead) Joe Kibria (Art Director)
Nana Bempah, Madonna Arsan (Producers)

Production@Hoi Polloi: Pete Shuttleworth (Producer)
Dan Castella (Director) Julian Eguerian (Editor)