Etihad

The 48 Hour Stopover Challenge

INTEGRATED CAMPAIGN

Abu Dhabi wasn’t turning up on many people's 'Must Do' lists, which is why Etihad challenged us to turn it into the stopover destination du jour. We responded with a challenge of our own, with the help of one very game rock star.

The campaign earned Etihad 25m+ views and saw a 91% lift in brand interest. Not too shabby, Abu Dhabi.

On launch, hour by hour digital OOH appeared across UK wide travel hubs, followed by print ads in the days following. Cut downs were also displayed on Etihad in-flight entertainment systems.

CREDS

Elliot Riordan, Hannah Davies, Kevin Morosky, Tom Dunn (Creative) Russell Schaller (Creative Director)
Rob Morgan, Pranav Arya, Huw Allen (Producers) Sam Wrench (Director) Firecracker Films (Production)