MAKE SENSE ON MOBILE
FILM
An irreverent ensemble film that demonstrates what happens when business owners don't invest in decent mobile sites. Taking cues from terrible UI, online interactions are brought into the real world to create this hair-tearing montage where bad customer experiences lead to negative consequences for companies.
The 90” hero film has been shown at global tech events including Conversions@Google in Dublin, Google Marketing Live in San Francisco and Mobile World Congress, while the additional 30" cutdowns have been used to advertise Google’s AMP* offering across organic and paid channels.
*Accelerated Mobile Pages
CREDS
Role: Concept + scriptwriting
Crew: Josh Denton (Art Director) Lisa Berenson (Creative Lead) Dom O’Hare (Strategy) Alejandra Ravassa (Producer)
Production @ Hoi Polloi: Dan Castella (Director) Pete Shuttleworth (Producer) Carlos Catalan (DOP) Chris Coupland (Editor) Absolute Post (Sound)