NIVEA

MAKE UP MISHAPS

SOCIAL CAMPAIGN

Launching NIVEA’s MicellAIR Makeup Remover with an eye-catching social campaign targeted at make up artists (MUAs) and their followers.

We commissioned this suite of gorgeously illustrated gifs based on the struggles all makeup wearers face — from spidery lashes to wonkily drawn on eyebrows — to unite fans in adversity, celebrate the community and show how easy the product makes switching up or saving looks.

Both static and motion assets were used across NIVEA’s owned digital channels.