NBCUniversal

IT’S MOVIE NIGHT

INTEGRATED CAMPAIGN • PRINT • DIGITAL • SOCIAL

A downturn in sales of their titles on streaming services meant NBCUniversal needed to inject some serious mojo back into their re-marketing. We responded with a nostalgia-twinging campaign that teased plot details and reminded people of the magic of home movie nights.

Across classic and contemporary films, we used playful copy alongside a bespoke design language to win back attention and inspire people to invest in the occasion once again.

CREDS

Role: Pitch + Concepts + Lead Copywriter + Storyboards

Crew: Dom O’Hare (Strategy) Lisa Berenson, Dan Viveiros (Creative Leads)
Dave Skogstad, Harvey Lorimer (Design) Lewis Beaton (Art Director)