GIRLvsCANCER

BRAND IDENTITY • WEBSITE LAUNCH

Since launching in 2016, GIRLvsCANCER has earned extensive praise and a huge following for its brutally honest, no-holds-barred approach to chronicling the cancer experience.

5 years later, founder Lauren Mahon wanted to rebrand GVC to mark its evolution from personal blog to full-scale social movement. Our response was an in-your-face, attitude-laden identity, distilled from drops of East London bolshiness and balls-out bravery that made GVC such a standout voice for the cancer community in the first place.

BRAND GUIDELINES

For a teaser, see below. Click here for the full show.

THE WEBSITE

Collaborating with Lauren and her team over the course of a year, I wrote, restructured and revised every nugget of copy that would be appearing on the new site. From attention-grabbing headlines to vital resource signposting, we stripped, plucked and polished the content in readiness for GVC 2.0’s glorious debut.

See the results at GIRLvsCANCER.co.uk

THE LAUNCH

In October 2021, GIRLvsCANCER unleashed their new brand on the world. The launch film featured survivors delivering the fresh out of f***s manifesto, straight from GVC’s new brand bible.

Following the reveal across GVC’s channels, I continued to act as consultant and copywriter across social posts, site pop-ups, campaigns and more.

CREDS

Role: Copy Lead + Creative + Content Strategy

Crew: Lara Janani (Strategy) Alice Sherwin (Design + Art Director)
Kieran Baybutt (Site Design) Sahar Gerstel (Producer)